W i l d S t o n e b r a n d i n g a n d P A C K A G I N G
A new label for manly grooming
Partner-in-charge Itu Chaudhuri | Creative Director Richa Bhargava | Design Concept and Development ICD team | Project Duration 1.5 years
In 2010, Wild Stone explored an aggressive brand personality built around its provocative iconography of scratch marks. It helped define a brand that’s amongst the top players of the Indian deodorant (and fragrances) industry. Over the same period, the brand expanded to occupy the full gamut of grooming products, centred on its unique fragrances. In this setting, the brand’s ‘dangerous liaisons’ approach seemed too explicit and created a barrier to openly displaying attachment. Wild Stone approached us to redesign their identity and packaging in line with this elevated brand aspiration, which would resonate with the customers’ life journeys and project itself as a fragrance-led grooming brand.
read more about this project at www.icdindia.com
